In natural linen, tufting takes on a more casual, European aesthetic. A tufted settee in a silky fabric can appear elegant and refined. Today's tufted furniture comes in all styles, shapes and forms. 30.Tufted seat cushions, tufted backs, tufted headboards and ottomans - tufting is everywhere these days! "This popular look in upholstery styling is a far cry from grandmother's Victorian furniture," notes Jan Jessup, director of communications for the Calico Corners–Calico Home stores. He declined to release sales figures for theĬalico Corners will be honored with the coveted Tommy Award from theĪmerican Printed Fabrics Council on Nov. "Historically, we've opened four to six stores a year,īut we are looking at becoming a little more aggressive," Stores in 28 states, and plans to open 40 more stores over the next five Mailing than someone who shops for custom-order products,"Ĭalico Comers will continue to expand its locations: the company has "Someone who shops on sale frequently will get a different Targets special mailings based on previous purchases. The company maintains an extensive data base on its customers, and "We did a survey of 1,000 customers andĪsked, `Have you referred Calico Corners to a friend?' We were "We do a lot of research, including focus groups and surveys, Kerstetter said, adding that Calico Corners has a loyal base of about a "We see this as a way to bolster our business in areas where weĭon't have stores, as well as enhance our store traffic," Vignettes, and offer fabrics as well as a limited selection of finished The catalog will feature lavish spreads of lifestyle "all the wonderful things you can do with fabric," KerstetterĮxplained. The company's catalog venture is designed to show consumers The pieces are custom-made to our specifications, Selection of the best frames-10 to 15 chairs, 10 sofas and a fewĪccessory pieces-and we offer these with a selection of about 2,500
"We see the furniture collection as a service to ourĬustomers," Kerstetter said. Plans to launch its first catalog in 1996. Of special-order custom furniture, Brandywine Design Furniture, and The company is expanding its products and services to include a line
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"Each store is affiliated with subcontractors, and we take full The consumer achieve the look she wants," Kerstetter said. Stores feature ASID-certified decorators. Measuring and sewing to the installation."Ĭompany employees take part in a sophisticated training program toĮnable them to answer consumers' decorating questions, and many "We offer a complete turnkey service, from the "Our customers are not necessarily all home sewers," Labor service for window treatments, slip covers and upholstery. The company offers full-service decorating, including its own custom On moderate to upper-moderate price points.īut Calico Corners' mission goes far beyond just the fabrics.
TheĬompany buys from approximately 200 different fabric vendors, focusing N.Y., or the top sellers in New England, or nationwide, he added. "We also keep rank of every bolt of fabric against every otherīolt every day, so we know what the top sellers are in Mount Kisco, Particular pattern or color, and how much is available. "Computers in each store tell the sales associates where we have a Yard-age by pattern and by color," Kerstetter examined. "We keep track of every bolt shipped and record sales of Other Calico Comers location-among them, about, $20 million worth of Pennsylvania headquarters, and special orders are shipped within 24Īny Calico Comers store has access to the fabrics carried in any Brandywine fabrics are stocked at the company's Tailors its assortment to the needs of the local market.Įach store carries full-size, 54-inch samples of the company'sīrandywine Express special-order program, which features up to 2,000Īdditional fabrics. Individual stores, which range in size from 2,500 toġ0,000 square feet, carry 1,000 to 2,000 bolts in stock, and each store The retailer offers an enormous variety of fabrics, both in-stock and Serious about the challenge of decorating their homes." "Our customers are serious about their homes, and we are "We are 100 percent home furnishing fabrics," Kerstetter The 87-unit retail fabric chain based here "is not just anotherįabric store," noted Bert Kerstetter, chief executive of CalicoĬorners' parent, Everfast Inc.
KENNETT SQUARE, Pa.-Calico Corners claims to be unique among major
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MLA style: "Calico Corners home market." The Free Library.
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