#PIXELMATOR PRO 2 FOR MAC#
The app, designed for macOS, will supposedly be live late this year or early next year.Īccording to a spokesperson from Pixelmator, Photo for Mac is primarily meant for individuals who are just looking to edit photos. In addition to the subscription model, the company announced its plan to launch Pixelmator Photo for Mac. And eventually, your potential pool of users shrinks to make it necessary to release a paid upgrade that existing users need to pay for, too.”
#PIXELMATOR PRO 2 UPDATE#
“Well, you can certainly try but if an update doesn’t do as well as expected or is delayed, you’re in trouble. “So what’s the problem – just keep releasing major updates, right?,” read the company’s release. Additionally, the model meant Pixelmator had to prioritize investments in aquiring new users rather than being able to rely on revenue from its loyal customers. Additionally, the company cited users buying at different times are either getting more or less value for the money they spent, due to where they purchased in the release cycle. It also spelled out other issues with the paid upfront model on the App Store, including lower-priced apps in existence, lack of purchase unification across devices, no free trials across iOS and iPadOS and an absence of upgrade discounts. It was leading to slower development and put the company in a pickle when deciding if they should do paid upgrades instead. The company explained its current one-time price model was becoming unsustainable for continued service. Instead, it’s focused mostly on photo editing. The Photo app today is only available on the iPhone and iPad and includes some of the same editing features seen on Pro - but it’s not a complete graphic design solution. In 2021, Pixelmator Photo launched on the iPhone.
Pixelmator, as a whole, originally launched in 2007 with the “Classic” version and later rebranded to “Pro”. “ is the best way forward for Pixelmator Photo and will make it into the best photo editor it can be,” read the company’s announcement. Current users will be allowed to continue as they are. Going forward, the app will now cost users $4.99 per month (close to $24 per year) and will include the option for a lifetime purchase of $54.99. Previously the app was available for an upfront charge of $7.99 but will now offer either monthly or annual pricing. The longtime iOS and iPadOS image editing application Pixelmator Photo, a companion to the popular Pixelmator Pro, is embracing subscriptions as it heads to the Mac.
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